Instagram for small businesses: what actually matters

Illustration of a phone with a photo grid and social media elements

For many businesses in Medellín, Instagram is the main storefront: it’s where you show your products, your place and your day-to-day. But a messy profile with no clear bio or easy way to contact you makes people look and leave.

You don’t need to post every day or become an influencer. You need anyone who lands on your profile to understand in seconds what you do, where you are and how to buy from you.

The basics your profile needs

A clear profile photo. Your logo or storefront, recognizable at a small size.
A name that includes your service. For example "Bakery · Belén", so people find you in search.
A direct bio. What you offer, where and your hours.
Contact buttons. WhatsApp, call or email, set up on your business account.
A useful link. To your website or WhatsApp, not a broken link.
Story highlights. Prices, menu, location, FAQs and past work.

What to post without overthinking it

Your products or services, in good light and without heavy filters.
Before-and-after shots of your work, if it applies.
How to find your place, and your hours.
Answers to the questions you get most in messages.

Instagram and a website: better together

Instagram is great for showing your work, but the algorithm decides who sees your posts and not everyone looks for you there. A website and a Google Business Profile help you show up when people search on Google, and they can all link to each other.

How we help

Instagram Business Setup – $45 USD (≈ $120.000 COP), one-time: profile, bio, highlights and contact buttons.
Growth Package – $79 USD/month: includes 8 Instagram posts a month, Google Business Profile care, premium hosting, basic SEO and priority support.
Starter Website – $150 USD (≈ $450.000 COP), one-time: so your Instagram has somewhere to link.

FAQ

Do I need to switch to a business account? We recommend it: it gives you contact buttons and insights. We’ll go over it with you during setup.

Do you run my Instagram every day? Setup is a one-time fee. If you want monthly posts, the Growth Package includes 8 a month.

What do I need to send? Access to your account (or join us during setup), your logo, photos and your business details.

Ready to start?

Tell us about your business in a few minutes and we’ll get back to you with clear scope and pricing before any work begins.

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LONRO LABS, an independent design and technology studio in Medellín.