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Why a Google Business Profile brings customers to local businesses in Medellín

Illustration of a city map with a location pin

Think about how you look for a hardware store, a dentist or a lunch spot. You open Google or Google Maps, type what you need and check the options on the map. You rarely look past the first few.

Those listings with photos, hours, reviews and a button to call or get directions are Google Business Profiles. They are free, and for a neighborhood business in Medellín they are often the first impression a new customer gets.

What customers see on your profile

  • Where you are. Your location on the map, with directions in one tap.
  • Whether you’re open. Your hours, including holidays if you keep them updated.
  • How to reach you. Phone, website and, if you set it up, a link to WhatsApp.
  • What others say. Customer reviews and your replies.
  • What your business looks like. Photos of your place, products or work.

Common mistakes that cost you customers

  • Outdated hours: a customer shows up to a closed door and doesn’t come back.
  • No photos, or blurry ones that don’t show what you offer.
  • The wrong category, so you don’t show up when people search for your service.
  • Unanswered reviews, good or bad.
  • An address or phone number that doesn’t match your Instagram or website.

How we help

Google Business Profile Setup – $39 USD (≈ $99.000 COP), one-time. We set up or optimize one profile with the details and photos you share: category, description, hours, contact details and photos. Complex verification is not included.

Google Profile Care – $29 USD/month (≈ $79.000 COP), optional. Limited updates, photos you send us, review response drafts and basic reporting. It is not a full SEO campaign.

If you also want a website, the Starter Website is $150 USD (≈ $450.000 COP) and includes Google Business Profile guidance. The Growth Package ($79 USD/month) includes profile care, premium hosting, basic SEO and 8 Instagram posts a month.

FAQ

Does a profile guarantee the top spot on Google Maps? No. Nobody can guarantee a ranking. A complete, well-kept profile gives you a better chance of showing up, and of being chosen when you do.

Do I need a storefront? Not always. If you serve customers at their location, you can show a service area instead of an address. We’ll look at your case.

What do I need to send? Your business name, address or service area, hours, phone, services and a few good photos. We handle the rest.

Ready to start?

Tell us about your business in a few minutes and we’ll get back to you with clear scope and pricing before any work begins.

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LONRO LABS, an independent design and technology studio in Medellín.

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Ready to put your business online?

Message us on WhatsApp or tell us about your business in the intake form. We reply with clear scope and pricing.

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